Win from Within: Build Organizational Culture for Competitive Advantage Publisher:Columbia Business School Publishing

Win from Within: Build Organizational Culture for Competitive Advantage Publisher:Columbia Business School PublishingThere is significant evidence that an effective organizational culture provides a major competitive edgehigher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations cultures. They are discouraged by misguided beliefs that an executives tenure and an organizations attention span are too short for meaningful transformation.

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