Free Hold

Free HoldHold That Moves With You Free Hold is a flexible hold styling cream that gives your hair shape, definition, and control without making it feel stiff or locked in place. This is the product for people who want their hair to look styled but still touchable, or for anyone who has given up on styling products because everything they try makes their hair feel heavy or crunchy. Free Hold works with the hair's natural movement and keeps it looking polished

Use a wide-tooth comb while the conditioner is in to detangle

Your hair will feel full

Damaged hair often feels mushy

If you are doing a K18 repair protocol

shine treatment for blonde hair

low-effort style

The neem oil formula absorbs rather than sitting visibly on the surface

The liter size is the most cost-effective option if this is already your go-to conditioner

Fine-haired clients tell us this is the first shampoo that actually makes a difference before they even style

polished result

I Create Lift is a volumizing foam that gives fine hair the lift it needs without loading it up with silicones

The micro-pigments in Color Awakening Hairbath gently reinforce the tone of your color with each wash